Lancome La Vie Est Belle

"In a world full of dictates and conventions, could there be another way?

 

According to Lancôme there is another way--buy perfume. 

In this commercial, the first scene shows the city lighting up, looking like a river of diamonds covering the streets.  Then Julia Roberts appears in a sparkly white dress underneath an equally sparkly chandelier.  She's in a white dress, while everyone else is wearing black. Julia is illuminated by white light and she walks to a mirror, where she notices that everyone, even herself, are being controlled by diamond strings, like they are marionettes.  There is an obvious theme going on here--sparkles and diamonds.  Still, I don't know what is being advertised. 

The message that this ad is trying to send is that wearing Lancôme perfume will make one feel like the most beautiful, unique woman in the room, who is completely individual, and uncontrolled by the diktats of the world. 

Violins play in the background, which gives the ad a more aristocratic air.  It makes Julia seem more prominent.  This ties in with the ad appeal of need for prominence.  This technique is use to the fullest, with all the sparkly diamonds, and glowing jewels/lights emitting from Julia's dress.  The need for autonomy is also used because Julia Roberts singles herself out by wearing white and breaking off her diamond chains, and walking up to the balcony, while everyone stares at her in amazement. 

The advertising technique it uses is Testimonial because Julia Roberts is advertising the perfume.  Julia Roberts is really successful and it adds "credibility" to the product because then people will think they can also be successful with this perfume.  It also uses snob appeal because it depicts men and women in fancy dresses and tuxedos. 

 Its settled, I need Lancôme perfume in order to be original and beautiful--NOT. I didn't think that the commercial was very ineffective for me. I think this commercial was just too much with the whole diamond theme and I had no idea what the product was until the last four seconds. Lancôme Paris perfume won't be getting my business. 

Samsung Galxay S6 Edge

Whew this commercial has got me all excited inside.  It's honestly really good, so watch it!

 

 

 

This commercial is advertising for the new Samsung Galaxy S6 Edge. I honestly had no idea what the "edge" was even after watching the video, so my sister told me that the front screen was curved, therefore the edge wasn't the normal edge--it was also slightly curved.  I didn't really see the curved screen in the commercial, nor do I see any importance of having a curved screen.  However, this commercial did a great job in getting me engaged and watching the entire commercial. 

 

First off, the music used in the commercial was "I'm Alive" by Johnny Thunder, which is a very upbeat, and happy song.  The drumroll in the beginning along with the multiple clips of people getting ready to jump over waterfalls, to start a big football game, to perform in a ballet show, to read the note passed by the girl next to them, to break open a piñata, to open their eyes after being covered for a surprise, and to start the rollercoaster all build up ANTICIPATION.  Then when Johnny starts to sing "I'm Alive" at the same moment we see the phone and every event begins to unfold. 

 

The message that Samsung is trying to send is that we no longer need to hold onto our anticipation because the new Samsung Galaxy S6 Edge is here.  They want us to feel excited, and amazed--or alive--for the new phone that everyone has been waiting for.  And it makes us think that we need to go get this new phone as well because it's so exciting.  The implicit message from the video is that we can have fun, be young and daring, and not worry about our age if we had the new Samsung phone. 

 

The target audience is pretty general.  It touches bases with many ethnicities: Caucasian, African American, Hispanic, and Asian.  I would usually think the audience is younger from 20's-40's, but the song from the 1960's indicates it could be appealing to an older audience in their 50's. Many scenes with the little kids passing notes, to the girl riding on rollercoasters, to the couple kissing on a balcony, might be nostalgic to older folks.  The scene with the old woman blowing out candles is one scene that depicts anyone old, but the lady is very happy being able to blow out her candles and say she is one year older. 

 

The advertising techniques used in this video are plain folks because it depicts families, kids, younger and older adults all doing fun, yet common activities, such as, a boy hitting a piñata, or men playing football, or a woman being surprised and screaming from happiness.  It uses testimonial featuring the singer Rita Ora using their new product.  It also uses transfer association by having lots of parties and adventurous activities happening when the phone is first revealed.  This makes it seem that if you had the phone you would be fun and adventurous and have lots of parties too. 

 

This ad appealed to the need for affiliation.  With every scene each person was with their friends, a crowd of people, or their significant other  that would love them, or take videos/pictures of them. 

 

There is a lot going on in this commercial, but mashed all together, it feels fun and desirable to have the new Samsung Galaxy S6 Edge.  The commercial is very effective, and I would really like to see a Samsung S6 Edge.