Getting a Little...Old

I found this hilarious jab done by Huffington Post at Abercrombie and Fitch, the infamous teen retailer.  After the CEO made a remark about how he didn't want fat people shopping at his store in 2013, the sales at the store dropped, not surprisingly.  I was a huge fan of Abercrombie in 7th and 8th grade.  Still to this day I would buy clothes there, but usually I find it either too expensive or not unique enough.  Abercrombie, who features topless men, and scantily clad women, on the cover of their bags and on most of their window/online advertisements, has always done a great job in making the clothes seem attractive. It uses transfer association because consumers would feel that they too could be just as sexy and attractive as the models, or they could also snag a handsome man if they wore the clothes. 
Abercrombie did a great job in making me feel like less of a person because I wasn't skinny enough to fit a size zero or I was too short and the pants could never fit properly.  Abercrombie is one of the many media influences on young girls and how they perceive their bodies. By excluding sizes such as XL they set up a barrier for what was "cool" or socially acceptable, since Abercrombie was a big deal (at least for me in middle school). 

I would have to admit though, that the way Abercrombie advertised to teens was very effective since everyone wants to be apart of the "in" group-the "cool kids". 

With new retailers, and also less customers, who have been off put by the CEO and the message that Abercrombie sends to young girls and teens, Huffington took the opportunity to display a tangible representation of the store.  This old store is not the newest coolest thing anymore.